Yardbarker is a premier U.S. sports and entertainment media platform, attracting over five million unique users per month and generating more than 17 million total sessions.
The platform publishes over 25,000 full-text articles per month through a combination of its in-house editorial team and 300+ content syndication partner sites, while also augmenting traditional coverage with a collection of over 5,000 sports and entertainment quizzes and slideshows.
The Morning Bark, Yardbarker’s daily email newsletter, reaches more than 400,000 subscribers with open rates in excess of 25%. The all-in-one email product features a Top 10 rundown of the most important stories of the day and a customizable newsfeed that allows users to keep track of their favourite sports, schools and teams.
Bark Bets is a 5x per week preview of each night’s slate of sports games. Bark Bets newsletters feature three sections, including a preview and breakdown of the top game of the day, quick picks detailing betting opportunities to capitalize on, and news and notes aggregated from the most popular sports betting content on Yardbarker’s website.