Comscore’s June 2023 rankings position Playmaker as a top-5 digital sports media group by website visits across the Americas, including #1 in Latin America; reaffirms Playmaker’s audience scale in the newly regulating sports betting markets across the Americas
Toronto, August 2, 2023 – Playmaker Capital Inc. (TSX-V: PMKR) (“Playmaker”) the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands, announced today that it is now the fourth largest digital sports media group by website visits across the Americas.1
Per Comscore data for June 2023, Playmaker is the #19 and #13 ranked digital sports media group in the US and in Canada, respectively.2 Playmaker has also maintained its market leadership position as the largest regional digital sports media group in Latin America. Playmaker generated 90 million more Comscore-tracked web visits than the second-ranked regional digital media business for the Latin America region. Continuing to offer premier content to Latin American and US Hispanic sports fans will be a key focus for Playmaker as sports betting regulation continues to materialize in critical markets.
“We continue to execute against the five strategic priorities we outlined at the beginning of the year and as a result, engagement with our web properties is steadily growing congruently with our efforts toward cross-brand collaboration, integration and optimization, innovation, and scale,” said Jordan Gnat, Playmaker CEO. “We will continue to operate our media and affiliate businesses with a focus on organic growth while remaining opportunistic to M&A that enables us to enter net-new markets or build on an existing leadership position.”
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ABOUT PLAYMAKER CAPITAL INC.
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.
For more information, visit: http://www.playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans. | T: (416) 815-4993.
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2 Comscore, Sports, June 2023, Multi-Platform, Desktop 6+ / Total Mobile 18+, Total Visits – US and Canada |
MEDIA CONTACT
Elias Blahacek – E: elias@playmaker.fans | T: (416) 254-4345