The collaboration provides Futbol Sites NBA video highlights; diversifies social media content in select Latin American markets; adds to Playmaker’s growing affiliate business
Toronto (March 15 2023) – Today the NBA and Playmaker Capital Inc. (TSXV: PMKR) brand, Futbol Sites, the leading digital sports media group throughout Latin America, announced a collaboration to distribute official NBA highlights and content via Futbol Sites’ social media channels in select Latin American countries.1
As part of the agreement, the league’s fans in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela will have access to the latest NBA highlights on Facebook, Instagram, Twitter and YouTube from Futbol Sites-operated channels such as Bolavip, Cracks, Varsky Sports and RedGol.
Fans in Latin America will also have the opportunity to subscribe to NBA League Pass, the NBA’s premium live game subscription service, from Futbol Sites’ social media channels, receiving the most comprehensive live and on-demand access to the entire season of games in high-definition with live stats, alternative audio and multiple viewing options.
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Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.
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1 Comscore – Sports – Dec 2022 – Multi-Platform – Desktop 6+ and Total Mobile 18+ – Total Visits – Argentina, Brazil, Chile, Colombia, Mexico, Peru
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