Comscore’s December 2022 rankings further solidify Playmaker as a top-10 digital sports media group by audience across the Americas, including #1 in Latin America, #18 in the US, and #12 in Canada; underscores Playmaker’s unprecedented pace of growth during its first full year of operation.
Toronto (February 8 2023)–Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that it has maintained its market position as a top-10 digital sports media group by audience across the Americas, per Comscore data for December 2022.
Playmaker also retained its leadership position as the top regional digital sports media group in Latin America, with dominant media brands in Brazil, Argentina, Chile, Mexico, Colombia and Peru . Playmaker’s properties in these markets, namely Bolavip, Fanaticos, Redgol, and JuanFutbol each contributed to its commanding lead over the second largest digital sports media company in the region. Additionally, as a result of Yardbarker’s editorial strength and increasing focus on sports betting content; World Soccer Talk’s in-demand soccer-match broadcast and streaming information; and The Nation Network’s in-depth hockey coverage delivered through OilersNation, FlamesNation, TheLeafsNation, Canucks Army, and Daily Faceoff, Playmaker has experienced significant audience growth in the US and Canada. As of December 2022, Comscore ranks Playmaker 18th in the US and 12th in Canada by visits for sports media companies, up from 23rd and 15th, respectively, for the same period 2021.
“We continue to experience balanced growth across all of our web properties in Latin America, the US, and Canada,” said Jordan Gnat, Playmaker CEO. “We’ve extended our leadership position in numerous Latin American regions and we’re quickly gaining market share in the US and Canada, markets that are core to our growth strategy.”
Playmaker remains focused on becoming the largest digital sports media group across the Americas, and it will continue to drive organic growth of its owned assets and execute acquisitions of profitable digital sports media brands that deliver value to sports fans, corporate advertisers, and sports betting operators.
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ABOUT PLAYMAKER CAPITAL INC.
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.
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