SharpRank’s Q4 2022 rankings recognize Yardbarker as the 10th most accurate sports betting handicapper across all sports, including 3rd most accurate in the NHL category
Toronto, January 26 2023 Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that its owned and operated US media business, Yardbarker, was named a top-10 Enterprise Media Outlet for its sports betting handicapping accuracy between October 1, 2022 and December 31, 2022 (“Q4 2022”). Playmaker has made it a key objective to engage sports fans in newly regulating gaming markets and Yardbarker’s media properties have quickly become go-to sources for sports betting content and analysis in the US and Canada.
In May 2022, Yardbarker launched daily sports betting newsletter, Bark Bets, to provide subscribers actionable insights and best picks for each night’s slate of sports games. Bark Bets newsletters feature three sections, including a preview and breakdown of the top game of the day, quick picks detailing betting opportunities to capitalize on, and news and notes aggregated from the most popular sports betting content on Yardbarker’s website. In July 2022, Yardbarker activated a sports betting vertical and entered an affiliate partnership with leading odds comparison and technology platform, Oddschecker. The strategic partnership offers users a content mix that enables sports fans and bettors to compare different betting markets and odds, and ultimately convert to become customers of online sportsbooks.
SharpRank is an independent ratings agency focused on the sports and sports betting industries. With a comprehensive auditing process, SharpRank evaluates platforms and individual Sharp’s performance related to key assertions and projections for the outcomes of sports events.
The Enterprise Media Rankings are based on an organization’s handicapping performance across all sports. During Q4 2022, Yardbarker finished in the top-10 ranking among select industry peers, The Action Network, New York Post, Bet Sided, and Bleacher Report. Yardbarker also finished as the third-ranked enterprise media company for handicapping performance in the NHL category during Q4 2022. Additionally, Yardbarker contributors, Griffin Carroll and Chris Mueller, were recognized as 5-star and 4-star handicappers, respectively, for their outperformance relative to the industry average.
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Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.
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